Tristan Priimägi studied Semiotics in the Tartu University. He graduated with a BA in 2001, specializing in film semiotics. Since then has been working for different advertising agencies and been a driving force in several cultural projects like the graphic design webzine "Beta" and the "Plink Plonk" music festival. In addition to that, he has been a regular contributor to all the bigger press publications, newspapers and magazines, writing about film, music and pop culture in general, helped with translation and promotion work for Estonian films and film events and been a member of the Tallinn Black Nights Film Festival selection committee for several years. From 2010 has organized DocPoint Tallinn - an Estonian branch of the renowned Helsinki documentary festival DocPoint.